I find Carlsberg to be rather insipid brew (apart from Carlsberg Special Brew, of course)
Spot on. That is why I thought it's a fitting company to the book.
I am intrigued by your juxtaposition of an 'insipid' beer and a book which I can remember being underwhelmed by - but not why.
Uff, I am late. Well, to cut it short: The authors writing (skills) did not meet his idea. It happens.Fortunately for him, it also happens that lousy written books are becoming bestsellers.